Webinar Best Practices

Client: Harte-Hanks is a direct and targeted marketing firm based in San Antonio, Texas. At the time of this project their 6,500 employees were generating over $1.1 billion in revenue annually.

Challenge: Improve webinar effectiveness and audience engagement for the Virtual Leadership Conference for the Direct Marketing Division.

Solution: Coached presenters who were experienced with in-person presentations, but needed help making webinar presentations more effective. Developed a webinar best practices guide, script, evaluation form, and a series of 1-page checklists for webinar leaders. Provided training and guided rehearsals for 50 presenters and facilitators who delivered 22 webinars over a 3-1/2 week period for 1,000 company employees.

Testimonial:"Our first-ever virtual leadership conference was a huge success thanks to Verne Morland! We had never delivered leadership material via webinars before; we had always held an in-person, four-day conference. Given economic conditions we turned to virtual delivery and were very nervous about how the conference would be received and how well the content could be delivered. I'm so thankful I brought Verne in from the start. He not only added the value he promised in terms of coaching our presenters and providing guidelines to them but he also made a number of other recommendations that we adopted.

Verne suggested we have a conference website where participants could go and download presentation decks but, more importantly, follow-up learning materials. He also encouraged us to include blogging as part of that site, even though I wasn't sure we had time to build it. Our presenters continue to comment on the coaching they received from Verne and how his tips and guidelines made them more confident and able to deliver more effectively.

Even though we now have the experience of doing a virtual conference under-our-belts, I won't hesitate to include Verne in the next one, as well. He's a great partner!" - Carol Bross-McMahon, Senior Vice President, Marketing, National Marketing Organization, Harte-Hanks Direct Marketing

Let us help you with your webinars - contact us today!

            Improving Corporate Intranets

Client: Broadcast Systems is a multi-national division of Harris Corporation serving TV and radio broadcasters around the world.

Challenge: Improve the division's intranet website to provide managers and employees with faster, more intuitive access to more useful information and process support.

Solution: We redesigned the division's intranet website and worked with the Human Resources staff to create an online performance support area for major HR processes.

Testimonial: ROI Learning does a great job of bringing to life information exactly how people want to access it and view it - everything worth reading is one or two clicks away. - Phil Argyris, Vice President, Human Resources

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McAfee Logo            Corporate Intranet for Learning

Client: McAfee, a wholly owned subsidiary of Intel Corporation (NASDAQ:INTC), is the world's largest dedicated security company.

Challenge: Improve global employee performance through improved knowledge of and access to all company-offered training and development programs.

Solution: Redesign, implement, and maintain a clean, clear, and intuitive intranet learning site and corporate university system that promotes important learning programs and gets employees directly to the learning they need. ROI Learning provided several key consultants over a multi-year engagement to direct and manage the learning operations function and to make substantial improvements in both human factors design and the underlying systems and data. Scope included work on systems serving customers and partners, as well as McAfee's approximately 6,000 employees.

Testimonial:"Verne Morland is a great partner. With a very short timeline, he put together a SharePoint Learning Portal that works very well for my team and our audience. He is responsive and fast to guide us, answer questions, and add new features." - Linda Smith, Director of Global Technical Learning

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            Learning Management System (LMS)

Client: Harte-Hanks is a direct and targeted marketing firm based in San Antonio, Texas. At the time of this project their 7,000 employees were generating over $900 million in revenue annually.

Challenge: Improve consistency of account management and increase revenue opportunities.

Solution: Conducted business and training needs analysis and developed a new, company-wide Online Learning Center. Created the first online course and established ten communities of practice to improve account management and strengthen customer relationships.

Testimonial: Like most companies, we wanted to find ways to maximize our existing customer base. The best way to do that is to go beyond the fundamentals of good customer service and strive to exceed expectations as a regular business practice. ROI Learning provided a learning system that not only did this but it was so artfully woven into our culture, vernacular and organizational structure that it really resonated with our teams. - Bill Goldberg, President, National Sales Organization, Harte-Hanks

This has been a terrific investment for our employees - and the most gratifying part is that the learning experience is finding its way into the way we approach our clients at every level within our unit! - Peter DeTrempe, General Manager, Harte-Hanks-Austin

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            Partnering for Construction Projects
Client: The U.S. Army Corps of Engineers consists of over 35,000 military and civilian engineers, scientists and other specialists whose mission is to provide quality, responsive engineering services to the nation.

Challenge 1: To build a strong commitment to partnership and success on a $32.5 million construction project to provide a new hangar building for MH-47 helicopters operated by the U.S. Army's Special Operations Forces .

Solution: Verne Morland designed and facilitated a Partnering Conference for about 25 key project leaders from the Corps, the customer, the prime contractor, and subcontractors. At the end of the conference all participants agreed that the conference would contribute to the project's success and this was confirmed at the end of the project.

Testimonial: “Partnering is crucial to the success of a project. In order to develop a cooperative management team drawing on the strengths of each team member in an effort to achieve a quality project within budget and on schedule, a facilitated partnering workshop through a neutral facilitator is necessary. Mr. Morland's facilitation of the partnering workshop early on in the project directly lead to the successes we have achieved on the SOF MH-47 Hangar project.” - Tavis B. Hanley, P.E., Resident Engineer, Louisville District, U.S. Army Corps of Engineers

Challenge 2: To build a strong commitment to partnership and success on two related construction projects totalling $8.5 million to prepare the way for a new lock at the "Soo Locks" on the St. Mary's River in Sault Ste. Marie, Michigan.

Solution: Verne Morland designed and facilitated a Partnering Conference for about 30 key project leaders from the Corps, the contractors, and subcontractors. At the end of the conference all participants agreed that the conference would contribute to the project's success.

Testimonial: “I wanted to write you and let you know how successful the meeting was. I heard quite a number of positive comments concerning how you conducted the conference and how well you did a potentially impossible job. The conference proved valuable to us as we had a lot of folks seeing each other for the first time in their roles on the project in a positive light. Your approach to the practical side of partnering was appreciated by all and the meetings gained a lot of energy from that approach.” - Ed Hallquist, Civil Engineer, Detroit District, U.S. Army Corps of Engineers

Challenge 3: To build a strong commitment to partnership and success on an $36.2 million construction project for an addition to the Signature Analysis Laboratory at Wright Patterson Air Force Base in Dayton, Ohio.

Solution: Verne Morland designed and facilitated a Partnering Conference for about 40 key project leaders from the Corps, the U.S. Air Force, the contractors and subcontractors, and the base civil engineering group. At the end of the conference all participants agreed that the conference would contribute to the project's success.

Testimonial: “Mr. Morland's organizational management and expert facilitation were indispensible to the overall success of our partnering effort. Our partnering was scheduled as a challenging compressed half-day effort. His attention to detail, preparation (including pre-meeting inquiries), and innovative approach to defining and planning an effective agenda enabled all participants to meet and greet, define our project challenges, as well as develop and embrace a partnering strategy. As a result, we were able to extract maximum benefits with a minimal investment of time, which was both appreciated and invaluable to us all.” - Robert M. Lesko, Project Engineer, U.S. Army Corps of Engineers

Challenge 4:

To build a strong commitment to partnership and success on a $198 million, 3-year construction project for the new Human Performance Wing at Wright Patterson Air Force Base in Dayton, Ohio.

Initial Solution: Verne Morland co-designed and facilitated a 3-day Partnering Conference for about 100 key project leaders from the Corps, the Air Force and Navy, the contractors and subcontractors, and the base civil engineering group. At the end of the conference all participants agreed that the conference contributed to the project's success.

Follow Up: Verne Morland worked with the team to design a partnership survey which he fielded each quarter for the duration of the 2-1/2 year project. He provided the results to the Project Management Team, guided them through the analysis, and facilitated the development of corrective actions. The results and the action plan were reported each quarter to the Senior Advisory Group and back to all survey participants.

Testimonials: “Mr. Morland did an excellent job co-facilitating the largest partnering conference that this office ever hosted. His engineering background helped him to understand the challenges facing the partnership, which enabled him to direct the focus of the conference. At the end, I was very optimistic about the groundwork that had been established towards the success of the project." - Kevin R. Jefferson, Resident Engineer, U.S. Army Corps of Engineers

“Partnering” is all stakeholders working together harmoniously as a Team with the goal of safe, high quality on time performance. Mr. Morland has effectively presented the Partnering philosophy to several of our project Teams. - William T. Butt Jr., President, Butt Construction Company

Verne Morland conducted the surveys and guided us through the process each time. These surveys have provided all partners with valuable, ongoing insights into the health and status of our partnership and these, in turn, have enabled us to strengthen our partnership and take action on issues before they become major problems. This regular monitoring of the health of our partnership after the initial partnering kick-off was essential to our overall project success. - David A. Mankowski, Sr. Project Manager, Archer Western / Butt Construction Joint Venture

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            Designing & Developing Online Learning

Client: The Association of Free Community Papers (AFCP), a nonprofit association of owners, publishers, general managers and sales managers of free-circulation community publications throughout North America.

Challenge: Significantly enhance members' training opportunities by giving them anytime, anywhere access to the most important courses offered by the AFCP's Leadership Institute. (Traditionally these have been instructor-led classroom courses offered at the association's annual convention.)

Solution: Assisted AFCP management in the selection and customization of a robust Learning Management System (LMS). Designed, developed and installed a set of user-friendly online courses that form a core component of the professional sales certification program offered by the association. Provided guidance to client personnel on the ongoing administration of their online learning center. (ROI Learning teamed with the development resources of the LHT Group to provide state-of-the-art online courses with engaging student content and exercises.)

Testimonial: "Being able to rely on the expertise and experience of ROI Learning Services to develop our Online Learning Center has been the cornerstone of the program’s success. Verne’s ability to understand our objectives, needs and resources while leading our team through the development process has produced an educational experience for our members that is effective, efficient and affordable" - Loren Colburn, AFCP Executive Director.

"Over the past 30 years, I have been in the service industry making me keenly sensitive of professionals providing a service for me or my organization. When a specific need presented itself to develop a training program online I contacted ROI Learning Services.

"I can say with great candor that my experience with ROI Learning Services, in particular, their managing partner Verne Morland exceeded all my expectations. Offering a level of service that went far beyond the so-called "extra mile" with exceptional production, detailed review and critique and a level of concern and direction for the final product that was unparalleled. We continue to work with Verne three years later receiving the same high level of performance we experienced on day one of our relationship. The bottom line is our online Learning center has enjoyed great success as a result of a mutually rewarding business relationship with Verne and ROI Learning Services." - Rob Zarrilli, Dean of the AFCP Leadership Institute

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            National Training Programs

Client: LexisNexis® is a leading global provider of content-enabled workflow solutions to a wide range of professionals in the legal, risk management, corporate, government, law enforcement, accounting and academic markets. LexisNexis originally pioneered online information with its Lexis® and Nexis® services. A member of Reed Elsevier, LexisNexis serves customers in more than 100 countries with 18,000 employees worldwide.

Challenge 1: Successfully deploy a new Sales Force Automation system to over 1,400 sales and marketing personnel.

Solution: Verne Morland assumed the role of Training Lead for the project and managed the successful development, deployment, and measurement of a national training program delivered by more than a dozen specially trained instructors in over 60 classroom training sessions.

Testimonial: Verne did an outstanding job leading a complex training program for a major Sales Force Automation program involving over 1,400 users. He successfully led a large team with representatives from across numerous parts of the company. He also coordinated the efforts of the system integrator and other outside organizations. His efforts contributed directly to a very successful program. Verne is a highly qualified and capable leader and I would recommend him for the most challenging assignments. - Mark Severance, Senior Director, LexisNexis Global Enterprise Information Solutions

Challenge 2: Ensure that all employees understand the principles of the "Net Promoter Score" (a measure of customer loyalty) and how it is applied at LexisNexis to measure improvements in the Customer Experience.

Solution: ROI Learning, in collaboration with The LHT Group, designed and developed a 30-40 minute, SCORM-compliant online training program featuring video, Flash animations, and interactive knowledge checks. The project was accomplished on a very short schedule and the course was deployed on LexisNexis's in-house Learning Management System.

Testimonial: Verne provided outstanding insight and direction on how to create an engaging course and keep the participant interested, as well as understand the presented content. Verne and team did a fabulous job from concept to development. Throughout the project, his team was very attentive and responsive to our needs. Ultimately, they delivered a great end result that has been well received by our employees. - Sarah Perry, Customer Support Liaison, LexisNexis

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            Corporate University Architecture
Client: NCR provides relationship technology solutions to customers worldwide in the retail, financial, communications, travel and transportation and insurance markets. At the time of this project the company's 30,000 employees generated $5.6 billion in sales.

Challenge: Review current learning priorities and redesign the architecture of an award-winning online university to transition to industry standards and a new ASP model.

Solution: Interviewed the company's learning leaders, reviewed the existing extranet architecture, and developed technical and visual design recommendations for new NCR's Online University architecture.

Testimonial: ROI Learning delivered a well-prepared analysis for guiding our learning system strategy. The interview summaries and recommended architecture allowed us to make design decisions quickly and formulate an action plan to upgrade our learning system. The resulting upgrades are viewed by our users as a significant improvement over the previous system. - Jim Bauman, Director, NCR University

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